Bond’s 2023 Loyalty Report Data is now available

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Phil Rubin

EXECUTIVE VICE-PRESIDENT, PARTNERSHIPS

phil-rubin

A die-hard Saints fan, Phil knows a thing or two about loyalty. Over the course of his over 20-year career, he’s blended experience and innovation to evolve the way businesses identify, retain and expand their best customers. An impeccable leader with passion to spare, Phil founded the loyalty practice at Loyaltyworks, and led the spin-off and formation of rDialogue which was acquired by Bond Brand Loyalty in 2020. Before all that, he was Group VP and General Manager at The Lacek Group—a loyalty marketing firm that is now a part of OgilvyOne.

Through the years, some of the world’s smartest companies including Delta Air Lines, Citi, Cox Communications, Macy’s, and GTE Wireless have sought Phil’s expertise and it’s no surprise why. He’s fiercely loyal to his craft, his clients, and his teams (both rDialogue & the Saints) and he’s managed to build a team of high-caliber marketers who share his integrity and dedication.